What is a Search Engine?
A search engine is an online database of websites that allows Internet users to search for information contained within the sites. This database is organized according to keywords. Keywords are words that Internet searches are likely to use when looking for information on a specific topic. For example, the words "grad schools" would likely be used when looking for information on continuing post-secondary education. Each search engine uses slightly different methods in the way in which they organize their listings.

What is a Directory?
Directories tend to employ human editors to review and rank websites submitted to their database. DMOZ and Yahoo are the most well known examples of a directories. Most directories catalog websites based on a variety of topic categories such as Business and Economics, or Arts and Culture. Most directories demand payment before assigning a website review to one of their editors.

What is PPC or Pay Per Click?
Many search engines are now offering Pay per Click rankings. Companies such as Overture and Sprinks allow webmasters the chance to purchase keyword placement by auction. Global Distributing Network has relationships with several PPC search engines and suppliments it's Corporate Plan clients with targeted traffic from these sources.

Is there a simple solution to top placement?
There is no simple solution to attaining high search engine rankings. Search engine optimization is detailed work and requires on-going research of search engine modalities.

Will my pages stay at their positions once they are placed by Global Distributing Network?
No. Search engine rankings constantly fluctuate. However, Global Distributing Network ongoing maintenance works to ensure that your site receives a steady source of traffic.

Why wasn't my website accepted when I submitted it to the search engines?
Search engine listings are not guaranteed to everyone who submits a listing. Search engines are deluged with posts and often ignore many submissions without notice. Global Distributing Network uses techniques that gurantees that your site will be indexed by major search engines within three days!

How long does it take to see results?
You should notice an increase in traffic within three to five days. A further increase will be evident over several weeks as our maintenance program ensures further indexing of targeted keywords and bridge pages. The exact timing and results may vary as the depend on a multitude of factors.

How does the Search Engine find websites?
There are two ways a search engine can find a website to add to its database. The first and most direct method is to accept submissions from website designers and optimizers. Most search engines have a "submit your URL" section inviting submissions from Internet users. The second, and least obvious method of finding websites is to send a "spider" to follow each and every link on, off, and through a website. New URLs encountered by the spider will be added to the database. In this way, some search engines will grow very rapidly.

What is a "Spider"?
A "spider" is an automated program that travels the web retrieving data in order to add to a search engine database. Search engine spiders vary greatly in their behavior. Great care must be taken to ensure your site's information is thoroughly indexed.

What is Search Engine Optimization?
Search Engine Optimization is the process of making websites more conducive to being spidered for relevent keywords and phrases. The process often involves many modifications to, or additions of, several standard elements of a website. Global Distributing Network will use several optimization techniques depending on the targeted search engine.

If these elements are so important, why weren't they added by my site designer?
Most website designers haven't learned the importance of search engine friendly design. In almost every case we've encountered, the site designer is a highly skilled and creative person whose job is to put your ideas on the web. More often than not, the designers have not received any training in search engine optimization and don't think about it while pursuing aesthetics. Search engines are also constantly changing their ranking criteria. Often, website designers are not fully current with the changes in search engines behavior. Global Distributing Network concentrates specifically on these methods of obtaining targeted traffic to your site.